The dessert shop is the latest in a string of new restaurants in Watsonville.
Watsonville Coast Produce is utilizing 2,400 solar panels to eliminate its energy bill.
But local positions at those companies are sparse; here are some other job opportunities in the area.
Watsonville Coast Produce expects to save big bucks with its new solar panels.
No, there's not a catch. SCORE's experienced mentors will help you take your business to the next level.
The new restaurant is going gangbusters without so much as announcing its opening.
The local favorite for farmers and truckers will reopen this fall under new ownership—a group of retired Pajaro Valley Unified School District employees.
Also, a Watsonville-based janitorial company rated high in listing of fastest-growing businesses.
Monterey Bay Murals and others are filling the black walls in the winemaker's warehouse.
Three Watsonville eateries won Golden Carrot Awards.
The bike trend more often seen in large cities has kids excited and cops worried.
The Muñoz brothers opened up Nacho Mama's on First Street and hope to bring fun with a twist of flavors to a traditional Mexican treat.
Wax Works West is a state-of-the-art Encaustic studio in the heart of Corralitos.
The popular butcher and sandwich shop added beer and wine sales.
The new frozen yogurt shop should open in Watsonville by the end of the month.
Policy will be discussed: about 75 percent of crop workers are foreign-born, most from Mexico, and many are undocumented.
Local Catch Monterey Bay, a community supported fishery, announced an expansion into the South County city.
The city's Economic Development Manager says there has been an uptick in companies looking to move to the area.
The Pajaro Valley Chevron reopened Monday afternoon following a six-month, $3.5 million overhaul
On Tuesday, the company rolled out Outlook.com as its new email service.
A burgeoning raspberry production is drawing higher prices, and organic crops were valued at over $27 million last year.
Experts say gun sales typically jump after major tragedies like the Colorado movie theatre shooting.
Sid's Smokehouse will expand its menu in response to customer demands and to add variety to the options available.
Monterey Bay Murals, the makers of 'the Ville" apparel, are expanding and it's all to support arts for kids.
Applicants can drop off their resumes this week for barista, cook, and dishwasher positions.
For 43 years, the mom-and-pop showroom has been offering furniture and appliances at reasonable prices.
Sid’s Smokehouse attracts customers from Santa Cruz County and those traveling through, by offering satisfying meals and a great atmosphere.
In case you haven't caught it on TV yet, watch the full episode of "Restaurant: Impossible" filmed in Aptos here.
Watsonville City Council Member Daniel Dodge says he wants more time to generate support for the initiative.
Food Network has made a habit of visiting us. See all the places they've been locally.
Watsonville's Bruce Woolpert died Sunday; the Coast Guard is investigating what happened.
John Pisturino won the annual award Thursday.
Keith, who charges as much as $250 an hour for social media clinics, will speak to locals free Thursday at a Patch Meet-Up for small businesses.
See the voting breakdown for best brewery in Santa Cruz County.
The Santa Cruz Warriors will start play this fall at Kaiser Permanente Arena.
The Watsonville telescope and binocular maker invited people to watch the celestial show Tuesday.
The new restaurant is set to open at the Watsonville Municipal Airport at the end of June.
The voting was close; people are passionate about their wine tasting rooms.
Conservationists working with farmers to make valley suitable for birds and agriculture.