A summer-long partnership between Couch Distributing and the Surfrider Foundation will donate money to aid the environmental nonprofit.
Corralitos Gardens looks forward to wedding season, and opens their self service farm stand in just a few more weeks.
Although most of the county's agriculture is in the Pajaro Valley, the class headed north to see some smaller operations.
The family company is the only remaining timber operation in the region.
The sandwich and ice cream shop is for sale.
Where do you like to sip wine in Santa Cruz County?
Go celebrate the launch of the Slurpee Lite with a free drink.
The annual Down To Earth Women's lunch at Driscoll's Ranch was a festive affair.
Whatever you call it, Post it on Patch. It's simple, easy and best of all, it's FREE!
The Focus Agriculture class dove into deep topics at its last gathering.
Smith and Vandiver launched in 1979 and thrives in Watsonville, as does its longtime leader, who beat cancer twice.
Where do you go to relax and get a massage or facial?
Patch users voted with their stomachs in weekly Readers' Choice poll.
Ristorante Barolo's makeover at the hands of Robert Irvine is set to make its network debut soon.
Saturday's fashion show at Queen's Shoes & More will also feature new little girls' clothing and benefit sick kids.
Bay Federal is celebrating youth this week, and local first responders came out to help.
There's a kid-friendly event on Freedom Boulevard on Wednesday afternoon, school board meets at 7 and more.
If you receive a negative review about your business, you can't run and hide, instead deal with it by trying these six tips. (Lea en español, tambien.)
A food lover explores Watsonville's cuisine scene.
Where do you buy flowers for celebrations and to pay your respects?
Watsonville's oldest company is concocting new flavors and planning to replant orchards.
Connecting people to food is key at the organic CSA north of Watsonville.
Oprah-renown Massimo Gelato is made near the Watsonville Airport.
Constructors Racing Group produces high-end motorcycle accessories in Watsonville.
Ken Evans of Country Villa will take part in a national program.
The store is the best place to shop for sporting goods in town, according to Patch users.
Mica Cellars opened last fall in an unusual spot: Watsonville's industrial neighborhood.
The La Selva Beach wholesale company doesn't need the big city to be trendy.
Where is the best sporting good store in Watsonville? Tell us here.
The Freedom Boulevard restaurant has new owners and healthier entrees.
Voting was sparse in this week's Readers' Choice poll.
Next door, a new biodiesel producer will open shop this fall.
Who's the math whiz who helps you meet your demands from Uncle Sam?
Brazilian-made Klub Nico Shoes start with Kelley Lehner and her La Selva Beach studio.
The San Juan Bautista restaurant will mark the birthday of its late founder, artist Manuel Santana, on Saturday.
Farr West, a luxury lingerie line sold at Bloomingdale's, is created in a small shop on Anna Street.
The Agri-Culture education program exposes professionals to the county's diverse agriculture industry.
The newest martial arts studio in town is an instant favorite.
Joar Opheim shares how the international omega-3 fish oil manufacturer landed in the Pajaro Valley.
It's time to plant flowers, amend the soil and get excited for spring.