The personal touch never goes out of style. It never gets old.
Tradition
We have a tradition every year at our Holiday party. The party begins with gifts for the support staff. It’s always a jewelry piece from Tiffany’s. This year was no different.
There’s something magical about that aqua green box.
Thank You
Last week I received a thank you note from the salesperson who serviced me as I made this year’s purchase. “Dear Al,” it read, “Thank you so much for your purchase of the initialed pendants and bead earrings. I hope to assist you again in the near future. Happy New Year! Sincerely, Rose."
I’m quite sure that Rose is unaware of my annual visit to Tiffany’s. If she is, it simply means that she has done her research and is another indication of what an excellent salesperson she is. In either case, I can assure you that it’s not an annual occurrence that’s going to give Rose financial security.
Collateral Benefits
The collateral benefits, however, are innumerable. There certainly may be a day when I make a more significant purchase. And if I’m aware of anyone who is looking for jewelry at Tiffany’s, I will more than likely recommend Rose. Beyond that, Rose is living the law of our universe. By thanking me for being part of her successful day, the positive energy that she has shared will no doubt be reciprocated - somehow, someway.
The Lesson
The service at the store was good. The marketing and display of the jewelry were impeccable. The technology used to process my purchase was up to date. The regular emails that I receive from Tiffany’s are impactful. But none of these will make the indelible impression as did Rose’s note.
Add a personal touch to your interactions with your clients. You will create a client for life.
What experience have you had whereby the salesperson made a lasting impression? Please let us know in the comment section below.
