The Halloween Aisle Is Already Up, Then Let's Talk About October

Walk into any store in Pensacola right now and you will find skeletons stacked next to the school supplies. If August is fair game for Halloween, then it is fair game for the rest of the fall calendar too, and downtown Pensacola has something new worth circling.

Pensacola Hippie Fest, known as SevilleStock, makes its debut at Seville Square, Fountain Park, and Bartram Park on Saturday, October 24, 2026, from 10 a.m. to 6 p.m. Admission is free, the event is family friendly, and it happens rain or shine.

The inaugural festival takes its cue from the spirit of Woodstock and turns the oak shaded grounds of historic downtown Pensacola into a full day of music, art, food, and community. Organizers describe it less as a concert and more as a gathering, the kind of day where you bring a lawn chair, stay a while, and end up talking to strangers.

What is happening

Live music runs throughout the day across the square, featuring local bands, solo artists, acoustic performers, and drum circles. Between sets, expect belly dancers, hula hoopers, group karaoke, and street style performers moving through the crowd.

The vendor marketplace anchors the festival. Shoppers can browse handmade art, jewelry, candles, and home decor from local artists and makers, along with tie-dye apparel, boho fashion, and festival wear. A vintage village brings retro clothing, vinyl records, antiques, and collectibles. Crystals, gemstones, incense, and spiritual gifts fill another corner of the square, alongside wellness and holistic vendors offering natural remedies, aromatherapy, handcrafted soaps, and body care. Intuitive and tarot readers will be on site throughout the day.

Food trucks and festival favorites cover the eating, with sweet treats, desserts, and cold drinks from local vendors.

Families have their own territory. The family fun zone includes face painting, glitter tattoos, kids crafts, a giant bubble zone, and retro lawn games.

Over at Bartram Park, a classic and vintage car show rounds out the day with an assortment of classic cars, vintage vehicles, Volkswagen buses, and other unusual rides.

Photo opportunities are set up across the grounds, with flower power decor and vintage inspired backdrops built for the camera.

What to wear

Organizers are encouraging tie-dye, flower crowns, bell bottoms, fringe, and peace signs. Costume is not required, but it is very much the point.

Know before you go

Pensacola Hippie Fest is free to attend and open to all ages. Chairs and blankets are welcome. Free and paid street parking and public lots are available throughout downtown Pensacola, and arriving early gets you the closest spots.

The festival is produced by PHH Tours and Events LLC, the team behind the Pensacola Pickles and Wings Family Festival and the Pensacola Food Fight Family Festival and Fun Run.

Details

Pensacola Hippie Fest 2026: SevilleStock
Saturday, October 24, 2026
10 a.m. to 6 p.m.
Seville Square, Fountain Park, and Bartram Park
331 East Government Street, Pensacola, FL 32502
Free admission, family friendly, rain or shine

Website: https://www.pensacolahippiefest.com
Facebook: https://www.facebook.com/pensacolaexpo
Instagram: https://www.instagram.com/pensacolahippiefestival
TikTok: https://www.tiktok.com/@pensacolahippiefest
Phone: 850-941-4321

Vendors, entertainers, sponsors, and volunteers can apply through the festival website.