Southern Fashion Designer Billy Reid Hosts Pop-Up At Avalon

ALPHARETTA, GA — Billy Reid is hosting a pop-up sample sale at Avalon in Alpharetta now through Aug.4. Known for his classic American style with a modern twist, this unique retail experience will offer shoppers the opportunity to refresh their closets with exclusive pieces as summer begins to wind down. This Atlanta pop-up sample sale is the first-of-its-kind to be held outside of the brand’s headquarters in Florence, Alabama.

For this temporary activation, Billy Reid has transformed the former Gymboree space to put the “lived-in luxury” fashion on display. Billy Reid is part of the new generation of retailers that are creative, experiential and interesting and thrive in today’s marketplace. The pop-up features men’s and women’s one-of-a-kind samples; previous season merchandise discounted up to 70 percent; and a mix of full-price items hand-selected for this one-time-only event. Full-price apparel includes articles from the brand’s Atlanta Community Collection along with a few other special pieces.

Shoppers are encouraged to hurry in to the pop-up shop for specials as items are expected to sell quickly. The pop-up shop will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from noon to 7 p.m.

Guests are invited to share their experiences on social media using the hashtag #AvalonInsider. For more information, visit: https://www.experienceavalon.com/events/eventitems/billy-reid-pop-up-at-avalon/.