C. Wonder, vineyard vines to Open in Lenox Square

Lenox Square will soon have several new additions, as vineyard vines and C. Wonder will  become part of the popular shopping destination's diverse retail roster. These new names follow the recent opening of Vans and relocation and expansion of Steve Madden, re-opening early August 2012. 

A company best known for its whimsical neckties and smiling pink whale logo, vineyard vines will open near Guest Services this August. The 3,450 square foot store marks the company’s first retail location in Georgia and their 22nd free-standing store.

Since its inception in 1998, vineyard vines has enjoyed a dedicated fan base among Atlanta’s preppy set. The new store will offer the company’s full line of apparel and accessories (including those neckties) for men, women and children.

The store’s interior will boast the brand’s signature nautical aesthetic with teak features, rich navy walls, nautical charts and even an eight foot bull shark suspended from the ceiling. In addition, the focal point of the space will be an actual transom and aft portion of a fishing boat that will stage the check-out process. Designed exclusively for vineyard vines by Jarrett Bay Boatworks, one of the world’s premier boat builders, the fixture will serve as the visual reinforcement of the brand’s representation of the finer places and things life has to offer. 

Opening this fall, C. Wonder, the lifestyle brand and retail concept founded by Chris Burch, offers a diverse assortment of versatile and spirited products that pair timeless design elements with fresh twists.

The 5,700 square foot Lenox Square store is the fifth location for the company and the first in the Southeast. 

C. Wonder offers unique, customizable amenities and services for an easy shopping experience. Elaborate fitting rooms allow shoppers to adjust the lighting and music to suit their mood. Convenient mobile points of sales allow purchases to happen anywhere in the store, not just at the register and personalized products are available for immediate purchase. 

Vans, the original action sports footwear company and a leading lifestyle brand for today's youth market, opened their 3,031 square foot space in May 2012. Vans collections include active and performance footwear, apparel and accessories. 

One of the most recognized names in U.S. shoe design, Steve Madden will re-open in their expanded 1,586 square foot space near Lenox Square’s main entrance in early August 2012.