The Propel Agency, a Buckhead design and marketing communications company that represents Fortune 500 companies as well as midsize and small businesses, has launched a new website to emphasize its brand strategy service.
“Brand strategy focuses on how a company defines itself to its consumers and employees,” said Jeff Mares, partner and director of client services. “This change was needed because the marketplace now demands a prominent brand to provide market leadership and high consumer recognition.”
The agency has a new tagline, Make It Matter, which coincides with Propel’s 10th anniversary. “We believe anything we’re working on can be made more relevant to consumers’ lives, and that is the case with our business as well as the campaigns we create for clients,” Mares said.
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Over the past four years, the agency has more than doubled in size. New clients include AT&T, the University of Georgia, Atlanta Property Group, ClearLeap and Hope Bauldauff. UGA ranked the company #17 on its 100 fastest-growing Bulldog-owned businesses. With continued growth expected, the new website is as much a recruiting tool as a marketing tool.
The agency’s creative process centers on the impact brands have on consumers. By emphasizing brand strategy services, the creative process can now begin at the beginning – with strategy. The creative team implements the strategy by creating a brand that resonates with consumers. Then the team activates the brand through customer experience, employee engagement and a campaign. Finally, the agency manages the brand by creating guidelines and providing insight on moving forward.
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“Our process has been developed through our experiences and has proven successful for all different sizes and types of businesses,” says Matt Benner, partner and creative director. “The brand has never mattered as much to a business as it does right now, and we have the expertise to make sure our clients have strong brands that engage with their consumers at the highest level.”
Visit The Propel Agency at propelagency.com
Contact:
Tillman Douglas
