7 Ways to Prepare Your Company for Holiday Gift Giving

For businesses, holiday gift giving is important. Along with showing your gratitude, your gesture also serves as a tangible reminder of your services—especially if you’ve customized it with your logo—and helps to encourage client retention and repeat business.

Although it may seem just a tad bit early to think about the holidays just yet, it’s important to get a jump on the process if you’re hoping to make it through the season with as little stress as possible.

To start, consider the following guidelines, which will not only help you get organized, but make room in your budget as well.

1. Make a list of everyone you’d like to send a gift to and separate them into groups based upon their volume of business or the amount of money they bring in. From there, set a feasible budget for each group.

2. Don’t forget to factor shipping costs into your overall budget!

3. As of 2012, companies can deduct up to $25 (per gift) for business gifts each tax year, so you may want to take this into consideration when setting your budget.

4. Consider gifts that are not only tasteful, but appropriate for all work environments or groups of people. Things like alcoholic beverages or gift certificates may not be acceptable, as some workplaces have strict gift giving policies in place. When in doubt, call ahead to see what is acceptable.

5. Placing your gift orders in advance will allow for better processing time, as well as optimal availability.

6. Set a timeline. Are you looking to send out gifts around Thanksgiving, Christmas, or New Years? Will you have them sent directly to the company or are you looking to deliver them in person?

7. Make a point to work with a reputable company who will speak with you on the phone and walk you through the process. All-too-often, online “budget” services may miss deadlines or send out merchandise that is of poor quality. A good company will not only be able make recommendations based upon your personal needs, but also produce a professional product that your company can be proud of.

In the end, even if your business is small and dealing with a tight budget, it’s important to remember that gift giving is an important part of a successful marketing strategy. Thankfully, we not only tailor our services for each individual client, but offer a wide variety of custom design options and one-on-one support.

If you’re looking to send elegant gifts that will truly make an impact this holiday season, please feel free to view our gift baskets online at www.GratitudeGoodies.com or call us at 770-886-9598.

As always, thanks for making us Atlanta’s #1 signature gift basket company.

Diane Campbell | Gratitude Goodies | www.GratitudeGoodies.com | 770-886-9598