Health & Fitness
3 Ways to Improve 2012 Marketing
Learn three ways to invigorate your inbound marketing in 2012. Your business can grow and thrive even in a down economy.
I know the feeling.
Small businesses are consistently pressed for resources, especially in today’s economy. But, the BEST time to invest in marketing is when the economy is down. Why? Because then you are well-positioned to take advantage of the upswing. How do you know where to invest? By engaging in strategic marketing planning, of course.
In fact, many successful businesses were started during a depression, recession or economic trough. It’s only the short-sighted business owner who refuses to invest in great inbound marketing.
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3 Ways to Thrive
Now is a great time for you to assess your marketing strategies, revamp your messaging, develop your portfolio, freshen your brand, and update your print and digital assets. Here are a few tips to get you started:
1) Invest in your current and past customers. You know the metrics – it costs more to get a new customer than to keep the ones you have. Your current customers are struggling in a down economy, too, so why not reach out to them and see how you can help. Newsletters, social media campaigns, contests and more can keep them engaged and buying. It really is out of sight = out of mind.
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2) Make sure your messaging is tight. Folks have a lot of choices now and less money. The flowery, ambiguous language you might be using in your print collateral and in your digital assets won’t get the job done. We routinely rewrite copy and revise websites and print collateral to tell a more compelling story of WHY propsects should choose you. What is it that you are really solving or doing for them? Get to the meat of the WHY they should buy from you.
3) Evaluate the engagement with your community. Are you engaging with your community on every front? Do they hear about you via podcast? See you via video on YouTube and learn about your thought leadership and industry expertise via a blog? Are you conveying a consistent message each time? Are you offering them relevant, value-added reasons to be a member of your Facebook page or Twitter community? Would YOU want to be a member of your community?
Don't let 2012 catch you by surprise. You are responsible for the health and well-being of your business - no one else. Take control of its messaging. Be assertive with your brand and build engagement that is compelling.
