Marietta Square Street Light Damaged in Pokemon Go Frenzy

Marietta, GA -- The Pokemon Go craze has hit Marietta with full force, as more than 500 people converged on the downtown square Thursday night.

A man playing the game climbed a light pole and broke a street light, reports CBS 46. He also fell in the process but wasn't injured.

"What it does is give us all a bad name, makes it look like a bad thing, when in fact, this game has been really cool and caused a lot of cool situations, brought a lot of people together, so it's very frustrating for the rest of us," said player Emily Peoples.

Pokemon Go, which launched last week, encourages users to get out and GO "catch 'em all" by using real locations to encourage players to find Pokemon. Rather than playing solo in their bedrooms or basements, players are getting outside and conversing with people at public places about the game.

How does it work? As you move, your smartphone vibrates to let you know you're near a Pokemon, which is a "pocket monster." Players then throw a PokeBall to catch it and add it to their PokeDex. The game uses your phone’s GPS and camera to turn the real world into a gigantic scavenger hunt.In each town nationwide, developers have added PokeStops— from libraries and churches to public art installations, historical markers and monuments.

An in-game item called a “Lure Module” attracts Pokemon to a PokeStop for 30 minutes, and they're visible and attainable to everyone nearby.

According to Forbes magazine, businesses are jumping on the PokeWagon and advertising that they're a PokeStop on their Facebook pages, which is a great way to entice players to come into their stores.