Vxtra Partners of Atlanta Names Elizabeth Gordon Vice President of Operations

ATLANTA - Vxtra Partners announced today that Elizabeth Gordon has been named Vice President of Operations for the Atlanta-based company, a strategic consulting firm that works with physician practices to retain their independence by controlling employee health insurance costs.

As Vice President of Operations, Gordon will develop and manage Vxtra’s expanded client support services as well as serve on the company’s executive management committee.

“Elizabeth is a dynamic leader who always puts the customer first,” said Larry Hightower, founder and CEO of Vxtra. “She will lead and grow our company in an ever-changing healthcare climate where physicians face the same challenges as many businesses – managing the costly expense of employee healthcare.

“We look forward to Elizabeth building a team that will assist doctors in the ability to grow their practices and remain independent,” Hightower added.

Vxtra, a privately owned company, designs and manages captive health insurance plans for physician practices that employ 150 to 500 employees.

Gordon served as Vxtra’s operations director since the spring of 2014. Her previous experience includes work as a benefits consultant for Digital Insurance and other customer-advocate work at Digital Insurance.

Across the country, physicians are facing a host of challenges to retain their independent medical practices, including the skyrocketing cost of employee healthcare. A survey released last fall by the Physician Advocacy Institute found that 38 percent of physicians are now employed by hospitals or hospital systems. That same report found a 50 percent increase in the number of physician practices acquired by hospitals from 2012 to 2015.

Gordon is a graduate of Troy University in Montgomery, Ala., where she obtained her Bachelors of Science degree. She and her husband Kenneth reside in Smyrna, GA.

About Vxtra

Vxtra supports doctors in their efforts to retain independent medical practices. It provides services to the top sub-specialty care practices across the country. To create cost containment, Vxtra provides a data-centric, group health captive health insurance platform so its members can more effectively manage risk. Vxtra’s customers are not only enjoying more affordable employee benefits, but they are able to offer a high-value plan that will enable them to retain and attract the best employees while maintaining their practice.