Danica Patrick Leads Edward-Elmhurst Healthcare Initiative

Image via Edward Hospital & Health Services on Facebook.

Edward-Elmhurst Healthcare has made race car driver Danica Patrick the spokesperson for its Healthy Driven initiative, which challenges people to take charge of their health.

Patrick’s image is bound to show up around Elmhurst as the healthcare company mobilizes a “marketing blitz that includes TV and radio commercials, full-page newspaper and magazine ads, billboards, and a presence at public transportation centers and on public transportation vehicles,” according to an Edwards-Elmhurst news release.

The Danica Patrick Healthy Driven Challenge on HealthyDriven.com guides users through nutritional, physical and emotional challenges.

Patrick, who grew up in Roscoe, IL, will donate $1 to help fight childhood obesity in the Edward-Elmhurst Healthcare service area for each Healthy Driven challenge taken online, up to $10,000, according to the news release.

This campaign is coming more than a year since the merger of Edward, Linden Oaks and Elmhurst Hospitals.

“Now, with a solid foundation beneath us, we’re re-introducing ourselves as Edward-Elmhurst Healthcare in a new and exciting way with a new brand position, Healthy Driven,” said Pam Davis, System CEO, Edward-Elmhurst Healthcare, in the news releae. “We want to inspire our patients and community.”

For more information about Healthy Driven and to take the Danica Patrick Healthy Driven Challenge, visit HealthyDriven.com.

Also on Patch:

• Child Left Unattended in Car While Mom Ran Into Kohl’s To Look At Shirt, Cops Say
• Elmhurst Police Department Awarded Grants for Ceremonial Rifle, Bicycle Accessories
• Hawthorn Fifth Grader Draws Winning Holiday Card Design

Like Elmhurst Patch on Facebook.

» News Alerts: Subscribe to a free Patch email newsletter in DuPage County: Naperville • Elmhurst • Wheaton • Downers Grove • Glen Ellyn • Woodridge • Lisle • Darien • Hinsdale-Clarendon Hills • Burr Ridge