Learning Resources Hires Chief Marketing Officer

Vernon Hills-based Learning Resources®, a leading developer and manufacturer of award-winning, hands-on learning toys, games and teaching tools for the home and classroom, has hired marketing pro Marie LaPlante as its Chief Marketing Officer. LaPlante joins the 32-year old company from Orbitz Worldwide to lead the educational company’s brand strategy, marketing and creative teams.

“We are thrilled to welcome Marie to the Learning Resources family,” said Rick Woldenberg, Chairman of Learning Resources. “She brings a wealth of digital marketing and branding expertise that will continue to fuel our growth.”

LaPlante comes to Learning Resources after 12 years at Orbitz Worldwide, where she was responsible for brand marketing and activation. Prior to her work at Orbitz, LaPlante worked at AT&T Wireless, and for direct marketing agencies such as Ogilvy & Mather.

LaPlante holds an MBA from Northwestern University’s Kellogg School of Management and an undergraduate degree in Advertising from University of Illinois at Urbana-Champaign.