Baltimore Ravens Make Big Cuts To Concession Prices

BALTIMORE, MD — The Baltimore Ravens announced their plan to lower concession prices at M&T Bank Stadium for the 2018 season. Entitling the campaign "Flock Friendly Fare," prices are reduced an average of 33 percent, according to a video posted by the team's Facebook page.

Team President Dick Cass said part of the reason for the change is the empty seats at the stadium. Though Ravens' home games have been selling out for 20 years straight, the amount of no-shows is in the thousands.

Cass said there was a disconnect between the team and fans, and that they "have to do a better job of engaging with our fans."

Here are the highlights:

• 21 items' prices dropped and average of 33 percent, with the biggest price reduction being 53 percent.
• A stadium burger, fries and a 20oz bottle of water now costs $12 instead of $19.25.
• Chicken tenders, fries and a souvenir soda now also costs $12, down from $19.
• Combos with beer are even cheaper, as well. A stadium hot dog, fries and a 16oz domestic beer now costs $13, down from $19.50.

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Visit the Ravens' website for full details.

Similar moves have worked in the past for NFL teams. ESPN reported that after dropping concession prices by 50 percent, the Atlanta Falcons brought in 16 percent more money from the cheaper concessions.

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