Pink Ribbon Backlash?

It has been interesting to watch the expansion of breast cancer awareness marketing. 

The pink ribbon proliferation as a symbol for breast cancer has accelerated over the past couple of decades.  It seems to be everywhere. And over the past couple of decades, the millions of dollars raised have helped to increase survival rates.

Businesses have certainly made millions and helped to raise millions more for charities by acknowledging "pink."  This has certainly been in evidence as Susan G. Komen's Race for a Cure has made fantastic connections with major corporations, like Yoplait, for major donations based on yogurt container lids. 

Other examples of "pink" raising research dollars is the NFL players, coaches and staff wearing pink accessories, gloves and shoes... items that will be auctioned off at NFL PINK for the American Cancer Society.

BUT, are people getting tired of all the pink ribbon hoopla?  Are there patients with other cancers starting to step forward saying, what about me? What about my cancer that has less than 10 percent or 20 percent survival rates? Who will raise millions for me?

Or, are there people who are just tired of being bombarded with the pink ribbon symbol?

Your thoughts on the matter will be quite interesting!