Owings Mills Company Increasingly Turns To Social Media For Recruiting

If you’re not using social media to market yourself, it may be time to reconsider that position.

Owings Mills company is just one of many that relies heavily on recruiting future employees through social media like LinkedIn and Facebook, according to The Baltimore Sun.

Social media use by recruiters has become so commonplace, there is even a website which provides advice on how to best reach out to candidates using Twitter, Facebook, LinkedIn and other websites.

Medifast has used LinkedIn, a professional networking website, in the past, but started using Twitter to promote itself and seek job candidates in January, and began using Facebook in the same way in May, The Sun’s story said.

Caitlin Goldstein, a Medifast recruiter, told The Sun she uses social media websites so much she now has two computer monitors on her desk at work just to keep up with each website, where the perfect candidate might be lurking.

Though social media may be snatching up a greater share of recruiters’ time than it did in years past, using social media in recruiting is not necessarily new. NPR wrote in 2006 that employers were beginning to take advantage of social media, with great success.

"Social networking technology is absolutely the best thing to happen to recruiting — ever,” Maureen Crawford-Hentz, a recruiter for Osram Sylvania, the global lighting company, told NPR in 2006.