Natick's Town Brand Efforts Move Forward

NATICK, MA — Natick's town brand update is continuing as officials have opened up their round town survey for residents.

Officials have narrowed the selections for a slate of logos and branding that could be placed on a slew of things locally, such as work trucks, buildings and more.

The latest survey can be found here.

These logos can be broken down into a group of three categories. The first category features the town boundary and lettering — either "N" or "NTK" — as the basis of the logo. A lettermark option is another choice, and inspiration from Common Crossing is the third.

To view the options, click here.

This comes, of course, after the town decided to change its seal at last year's Town Meeting.

The old seal featured John Elliot, who established the town, standing over three indigenous people.

Natick's seal dates to 1951 when the town celebrated its 300th birthday. Natick was established in 1651 by missionary John Eliot as settlement for Native Americans who had been converted to Christianity.

In 1980, Town Meeting voted to adopt the 1951 design, which was created by resident George T. Hutchings, as the town's new seal, according to the Natick Historical Society. Hutchings' design was further enshrined in 1997, when a group of town residents painted a large version of the seal, which is on display at Town Hall.

Read more: Natick Seeks Residents To Explore Town Seal Changes