Arts & Entertainment
Somerville 'What The Fluff?' Festival: Fluff Turns 100 This Weekend
About 15,000 people converge on Union Square each year to celebrate Somerville's most famous export.
SOMERVILLE, MA – Idaho has its potatoes. Wisconsin has its cheese. Somerville has fluff.
Marshmallow Fluff, that is.
The city's quirkiest – and likely, most famous – export turns 100 this month at the 2017 "What the Fluff?" festival. Fittingly, this year's theme is "FluffCentennial: Inspiring the Next Century of Union Square Invention," focusing on creating new Fluff-inspired concoctions and highlighting the future of innovation in Union Square.
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Approximately 15,000 people attend the annual event, which features musical performances, a cooking contest, fluff-themed games and activities and an amalgamation of Fluff treats.
The "What the Fluff?" festival will take place Saturday, Sept. 23 from 3-7 p.m. in Union Square. The rain date is Sunday, Sept. 24.
Find out what's happening in Somervillefor free with the latest updates from Patch.
Vendors include Gracie's Ice Cream, Union Square Donuts, Jaju Pierogi, Casa B, Union Square Pizza and more.
Click here for the full list of Fluff-themed activities, vendors, musical acts and the day's schedule.
Photo by Alison Bauter
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