PHOTOS: FroYo's First Day in Wayland

Let them eat ... yogurt.

Wayland's very own frozen yogurt shop, Frozen Yogurt Innovations, opened Wednesday afternoon on the corner of Main and West Plain streets, and it was a family affair in more ways than one.

Of course families turned out to try the yogurt and toppings experience, but the Cohn family also turned out to run the business.

Wayland residents and both were on hand to refill yogurt machines, wipe up countertops and otherwise oversee the entire first-day operation.

"It's just nice for the town to have something like this," Lewis Cohn said between customer floods.

While their parents took care of general oversight, twin siblings Harris and Haley Cohn manned their own FYI stations -- Harris at the cash register and Haley greeting customers with sample cups and instructions.

Meanwhile, Rich Alpert, Susan Cohn's brother and a startup partner of sorts, stood by taking in the experience and helping as needed.

Alpert joked that everyone had to "duck" when the doors to the yogurt shop opened and mobs of customers came pouring in.

Frozen Yogurt Innovations will be open weekdays from 11 a.m.-10 p.m. and weekends from 11 a.m.-11:30 p.m.