Restaurant Known For Revolving Sushi Bar Coming To Newport Tower In Jersey City

JERSEY CITY, NJ — A restaurant known for its revolving sushi bar and express belt announced last week that it expects to open its second New Jersey location in Jersey City at Newport Tower in summer of 2022, after having opened the first in Fort Lee in September 2020.

The restaurant group said it's been improving its authentic Japanese dishes and unique technology since the parent company opened its first restaurant in Japan in 1977.

Kura Sushi boasts the “Kura Experience." It features:

• A two-layered conveyor belt system: Revolving Sushi Bar & Express Belt.
• Bikkura Pon Prize System: Unique Japanese prizes are received for every 15 sushi plates.

"We offer savory, authentic Japanese dishes made with high-quality ingredients," the restaurant said in a release. "It is our philosophy and ongoing promise to prepare food using natural, premium ingredients free of artificial sweeteners, seasonings, preservatives and colorings."

Kura Sushi USA is an "innovative and tech interactive Japanese restaurant concept established in 2008 as a subsidiary of Kura Sushi, Inc."

Kura is among several restaurants groups that have recently announced that they are coming to the Jersey City waterfront. See links below.

An Interactive Experience

Here are more details about what makes Kura unique:

The Revolving Sushi Bar is a belt that snakes through the dining area with plates of sushi that are protected by the patented Mr. Freshᵀᴹ ventilated sushi lid, which limits airborne exposure.

The Express Belt is positioned above the primary belt. The restaurant calls this a “sushi highway,” as guests can place orders using the touch panel tablet at their table and their food arrives directly to them from the kitchen. There are over 140 menu offerings.

The Bikkura Pon Prize System is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant, connected via sensors. The touch panel registers the number of green and red plates dispensed into the plate disposal slot. After every five plates inserted, a short animation will play on the touch panel and after every 15 plates inserted, a prize will be dispensed from the prize machine. "We often collaborate with popular Japanese and Japanese-inspired brands to develop various prizes, or we’ll develop original Kura Sushi prizes. Prizes vary by collaboration from lanyards to chopsticks, badge reels, keycaps, acrylic chains, and more!"

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