B.I.G. (Believe, Inspire, Grow) offers a visionary path for women entrepreneurs. It is a rapidly growing business support, education and networking organization for women. First meeting is FREE. Below is information on this month's topic! We meet above restaurant in party room. Use wooden staircase; 1st door on left.
Presented by
Russmor Marketing Group
Conventional, outbound marketing pays for interruptions and impressions such as ad space, mailing lists, air time, cold calls, printing and postage, etc. Obviously, these tactics require ‘deep pockets’. According to the ‘Father of Guerrilla Marketing’, Jay Conrad Levinson, "You can be out-spent, but you can’t be out-marketed”.
Inbound marketing is an exciting, low-cost approach to marketing outreach. Powered by content and community, it gives you the opportunity to grow and prosper by ‘investing’ in a multi-faceted, four-point ‘game plan’ using internet technology and neighborhood marketing.
This workshop puts into perspective exactly the steps needed to build and execute your own Inbound Marketing GamePlan. Supported by an eight-step foundation for implementing this logical, step-by-step application game plan, you’ll explore four critical categories which include: search marketing, social media, content marketing, and public relations.
Attendees will have the tools to build and execute their own customized marketing plan. The goal is to achieve attraction, repeat and referral business using your time, energy and imagination. The LAST step is to spend money….as little as possible!
