Alcohol Sales Jump in Summit Restaurants Following Trump Inauguration

SUMMIT, NJ — On the heels of President Donald Trump's inauguration weekend, 40NORTH Restaurantssaw an 18 percent jump in alcohol sales this past weekend at their locations in Summit, Morristown, Mendham, Montclair, Ridgewood.

"To be honest, we’re not sure if it’s a coincidence, or if people are drinking in fear or celebration of President Trump," a spokeswoman with 40North Restaurants told Patch.

40NORTH Restaurants own and operate several locations nearby including:

• The Office Tavern Grill (Summit and Morristown),
• Piattino (Mendham and Summit), The OFFICE Beer Bar & Grill (Montclair, Ridgewood),
• George + Martha’s (Morristown),
• The Black Horse Tavern & Pub (Mendham).

The restaurants reported seeing an 18 percent increase in alcohol sales between Friday afternoon (inauguration day) and Sunday night – "with much of the damage done before the AFC and NFC football championship games even started."

A Beverage Manager in the company, who monitors all sales and inventory to make sure all restaurants are adequately stocked, was the one to notice the increase.

Trump's inauguration was held on Friday, Jan. 20 with a divide in the country on those in favor and not in favor of his election.

As a result of those not in favor of Trump's elections, marches were held in Washington, DC and across the country — even locally in Westfield. Women came out to march to show their their support on women's rights and issues.

(Image via Shutterstock)

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