LEGOLAND® Discovery Center Westchester Hosts the Ultimate Imagination Build-Off Challenge from July 17-28

Yonkers, N.Y. (July 13, 2017) – Beat the summer heat while igniting your creativity at LEGOLAND® Discovery Center Westchester with the Kids vs. Grown-Ups Imagination Build-Off Challenge. LEGOLAND® Discovery Centers across the globe are inviting kids and adults to go head-to-head in the ultimate test of creativity. LEGOLAND Discovery Center Westchester’s Model Builders will judge the build-off competitions every weekday from Monday, July 17 through Friday, July 28.

Who will reign supreme when it comes to creative creation: kids or grown-ups?

The Kids vs. Grown-Ups Imagination Build-Off Challenge will be held twice daily, at 3:30pm and 5:30pm, and consist of a five-minute challenge where kids and adults build a creation straight from their imagination – no limits, no boundaries, no rules – just pure creativity. Challenges will be officiated and judged by Model Builders including LEGOLAND Discovery Center Westchester’s Master Model Builder, Anthony Maddaloni.

All participants will be entered into a final Imagination Build-Off contest with the chance to win a one-hour private build session with Maddaloni and a Summer Pass ($35 value). The Summer Pass, good through Labor Day, allows the pass holder to build memories all summer long with unlimited visits and additional discounts in the café, LEGO® Store and on birthday parties.

“LEGOLAND Discovery Center Westchester is designed to provide LEGO play experiences that power creativity and learning through shared LEGO fun for adults and children,” said Master Model Builder Anthony Maddaloni. “We are really excited to see the energy and imagination that comes from kids and adults alike.”

A number of studies suggest that creativity tends to take a sharp decline at around six years old. Although children are still using about 80 percent of their creative potential at age five, research reveals that creative output drops to a shocking two percent by the time they are twelve.

“Especially for adults, the stress of everyday life can impact our creativity levels,” said Maddaloni. “With an overall lack of time in the day, our imaginations are not being exercised – and, as a result, kids might just have the upper hand when it comes to creativity, but I guess we’ll find out for sure during the upcoming build challenges! Whatever your age, our goal here at LEGOLAND Discovery Center Westchester is to reignite your imagination and love of play.”

For a sneak peek of what to expect at the Kids vs. Grown-Ups Imagination Build-Off Challenge, check out how families fared at another LEGOLAND Discovery Center: http://bit.ly/2sRgbTq.

Located at Westchester’s Ridge Hill in Yonkers, LEGOLAND Discovery Center Westchester stimulates young minds to imagine, discover and create. Ideal for children aged 3-10 years, the attraction offers a wide range of educational and interactive elements. Visitors can see New York's top landmarks made out of LEGO bricks, learn secrets from the Master Model Builder, experience the attraction’s indoor soft play, score big on two LEGO rides, and enjoy a 4D LEGO Movie.

LEGOLAND Discovery Center Westchester is located at 39 Fitzgerald Street in Yonkers, NY. They can be reached at 866-243-0770 or by visiting www.legolanddiscoverycenter.com/westchester. For the latest news and updates, follow @LDCWestchester on Facebook, Twitter and Instagram.

About LEGOLAND® Discovery Center Westchester

LEGOLAND Discovery Center Westchester is a 32,300 square-foot indoor attraction featuring millions of LEGO bricks. Its range of educational and interactive elements appeal to a wide range of ages, with a focus on children ages 3-10. The attraction features classes led by Model Builders to engage the minds of its young visitors, two LEGO rides, a new 4D LEGO Movie, special birthday party rooms and MINILAND — the venue’s signature re-creation of landmark locations and buildings throughout Westchester County and New York City, made entirely out of LEGO bricks.

About Merlin Entertainments

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and estimated 26,000 employees (peak season).

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours SHREK's Adventure, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK. All brands which are distinctive, challenging and innovative and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com for more information.

LEGO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group. ©2016 The LEGO Group. Used with permission. All rights reserved.