Whitmore Group’s Hospitality Services Enhance Diners’ Experiences

Diners usually rate a restaurant by the quality of food, the ambiance and the professional service. A restaurant’s success, however, also depends on many additional factors that are not perceived by the dining public but consume a lot of time for executive chefs and owners.

Six popular and successful Manhattan restaurants are featured in the December issue of Social Life Magazine. These businesses have a lot in common, including the support of the hospitality unit of The Whitmore Group, a leading New York City area independent insurance brokerage headquartered in Garden City on Long Island.

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Photo: James C. Metzger, founder, CEO and chairman of The Whitmore Group. Courtesy Social Life Magazine

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The company’s founder, CEO and chairman James C. Metzger appears on the cover of the current issue. The magazine is the premier luxury publication for the Hamptons for those who summer on the East End of Long Island yet remain engaged year round in the business and social scenes of New York City. The featured article that appears on page 66 explains Metzger’s hospitality practice, the Whitmore Hospitality Group, and its specific services for Assante, Bobby Van’s Grill, BV’s Burgers, 15 East, Sotto Sopra and Tocqueville.

Making A Difference

“We are pleased that we can make a difference,” said Metzger, “by helping these restaurant owners run their businesses better and more profitably over the long run, creating with them a positive workplace for employees and contributing to the dining experience enjoyed by their many customers.”

Collaboration with the Whitmore Hospitality Group ensures that the various aspects of the industry that are separate from the culinary arts are watched closely and properly managed. These include issues related to regulations about tips and wages along with certain American Disabilities Act legislation.

The Whitmore Hospitality Group provides its restaurant clients with a robust menu of risk-management options. The Whitmore team has, with select insurance carriers, created a “Restaurant Plus” product line to address the unique needs of each individual business.

“The services we provide help the owners develop protocols and procedures that can influence and affect the experiences of everyone working at these restaurants,” added Metzger. “This includes the kitchen, the waiting staff, and financial and administrative staffs. Their positive experiences in the workplace ensure that customers will enjoy their dining experiences, will return often and will recommend these fine restaurants to others.”