What makes a great communicator?
Why do we listen to some people – and remember what they’ve said– and not others?
One of my all-time idols and mentors, Harvey Mackay, wrote a column this week that offers some insightful answers to these questions.
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Harvey had just come back from Israel, where he had an hour-long one-on-one with Prime Minister Benjamin Netanyahu.
Harvey said that Netanyahu’s mastery of policy, and his intellect and salesmanship skills, were unparalleled.
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BUT, Harvey said, nothing “resonated as much as the fact that I was experiencing a gifted communicator at his best.”
Harvey writes:
What made the Prime Minister’s communication so forceful yet appealing? I captured my reactions immediately after the meeting. I listed signature points that summed up Netanyahu’s expert communications command.
