How to Beat the Press: Get Media Training Oct. 21

Accomplished media trainer Jim Cameron will lead two special breakout sessions during FMC Connection Day on Oct. 21, 2016. The sessions are designed for CEOs and C-suite executives to understand what to expect when being interviewed by the media and to feel more confident in advocating for their cause.

How do you make the most of your media opportunities? How do you get your messages across and not get nailed by an aggressive reporter out for a great story? The answer: media training.

Veteran journalist and Peabody Award recipient Jim Cameron will guide you through the basics of message development, delivery and media relations in an engaging, realistic presentation and role play.

You’ll learn the subtle differences between print and broadcast interviews, live and taped … how to stay on message and better control the interview’s outcome — turning questions from obligations into opportunities.
“Media training is an essential tool for executives today,” said Jaci Clement, CEO of the Fair Media Council.

“Between the 24-hour news cycle and social media, there are more opportunities than ever to talk to an audience. But that also means there are more pitfalls and a greater need to be prepared. ”

Among Cameron’s clients: 1-800-FLOWERS, LL Bean, IBM and Whole Foods Markets.

Media training is essential to becoming an effective advocate and it’s a vital component to raising awareness of local issues and getting the information into the news stream — which is the purpose of the Fair Media Council’s Connection Day, which is the largest conference in the country to bring the media and community together for a day of open dialogue, mutual understanding, relationship building and story pitching.

A variety of breakout sessions are offered throughout the day. The luncheon featured speaker is Bill Keller who, as editor in chief of The Marshall Project, is leading the national conversation on the state of criminal justice in America today. Prior to The Marshall Project, Keller was executive editor of The New York Times.
Major sponsors of the event include Northwell Health, Briarcliffe College, Nassau-Suffolk Hospital Council,

Farmingdale State College, Suez Water, Long Island Development Corp/Long Island Small Business Assistance Corp. and Alure Home Improvements.

FMC Connection Day takes place from 7.30 a.m. – 4.30 p.m. on Friday, Oct. 21, 2016 at Briarcliffe College, Bethpage, N.Y. Parking is plentiful.

The Fair Media Council is a 501c3 nonprofit organization. Founded in 1979, it works to create a media savvy society and keep the news media engaged in the community. It is one of the oldest, most successful media watchdogs in the country.

FMC Connection Day event sponsorships and exhibit tables are available, and tickets are on sale now. Attendees are asked to bring pet food donations to support Little Shelter Animal Rescue & Adoption Center, which will provide puppy therapy during networking breaks. Animals for adoption will be on site. Attendees will earn a free raffle ticket for each pet food donation. See the full program here.