NYU Langone Sues Northwell Over Trademark Infringement

NEW YORK, NY — Two of the top health systems on Long Island are involved in some legal wrangling.

NYU Langone filed a lawsuit against Northwell Health over the use of its logo and advertising.

On Tuesday, Northwell countered with a motion in US District Court of Southern District that to "dismiss NYU Langone's unfounded lawsuit," a spokesperson for Northwell Health said.

"In their motion, Northwell attempts to minimize their brazen copying of NYU Langone’s distinctive and recognizable advertising – including fonts, layouts, and color schemes – to confuse patients, who deserve the best care and the best outcomes," an NYU Langone spokesperson said.

At issue is purple, used as a main background color on NYU Langone logos online. Northwell's symbol features various colors in triangular, banner-like shapes.

"NYU Langone does not own a trademark registration for any shade of purple for healthcare services," Northwell said in a statement. "It's case is based on cherry-picking certain pieces of Northwell advertising to make false claims, including an attack on our hospital’s week-long COVID-19 recognition of health care workers."

Northwell said their "Constellation" logo, which is copyright-protected, has used a variety of fonts and colors.

"NYU Langone has not come close to alleging a viable claim for trade dress infringement or unfair competition," according to Northwell's filing.

The NYU Langone spokesperson countered: "It’s no coincidence that this shameless mimicry began as NYU Langone substantially grew on Long Island, posing a perceived threat in the region."