City Of Raleigh: Raleigh Bikeshare Program To Begin Branding Change On March 14

Press release from the City of Raleigh:

Mar 9, 2022

Beginning March 14, the City’s bikeshare program vendor, Bewegen Technologies, Inc. (Bewegen), will initiate changes to the program’s name and brand. The current title sponsor, Citrix Systems, Inc., has served as the bikeshare program’s title sponsor since the system launched in spring 2019 and has opted not to renew their sponsorship for the program. 

The bikeshare program known as “Citrix Cycle” will be rebranded as “Cardinal Bikeshare.”  

Since 2017, Bewegen has operated as the City’s bikeshare program vendor, and contractually owns the naming rights, branding rights, and sponsorship displays over it. Vendor rebranding will take place over the course of two months this spring, beginning with the 32 bikeshare stations, and followed by changes to the 340 bikes available in the fleet. Bewegen will complete these changes during non-peak hours to create minimal disruptions in service and to users. The bikeshare website and mobile application will also be rebranded to become “Cardinal Bikeshare.”  

The functionality of the system will remain intact throughout the rebranding process.  

As a reminder, the City owns the bikeshare station infrastructure and bicycles. Bewegen will continue to be fully responsible for the maintenance and operations of the system, including securing any sponsorships to offset potential operating costs.  

City staff will provide additional updates once all rebranding deliverables are complete, prior to May 1.

This press release was produced by the City of Raleigh. The views expressed here are the author’s own.