Marking the 40th Anniversary of Amica's holiday card program, Jane Puerini, of Cranston, was among 14 local artists recognized recently for having their artwork featured as part of the company's Thanksgiving Card Program.
Every November, for the last 40 years, Amica Insurance Company, based in Lincoln, Rhode Island, has sent a special Thanksgiving card to each of its hundreds of thousands of customers.
"Thanksgiving is a time when family and friends gather to celebrate everything they hold dear, and we feel that our customers are part of our family. So we send our Thanksgiving cards as a thank you for the special relationship we share with each of them," said Robert DiMuccio, Amica's chairman, president and CEO, recently at the company's Thanksgiving Card Gallery open house.
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The tradition of sending Thanksgiving cards began in 1971, when William Metcalf, a former Amica executive, developed the idea. Traditionally companies would send their customers holiday greetings in December, but Amica wanted to stand out among the holiday rush. Metcalf suggested sending a Thanksgiving card and the first card featured a painting he'd produced, called Thanksgiving.
Amica's customers seem to look forward to getting their Thanksgiving cards every year. "I've had policyholders write to me to say that they've kept them every year that they've got them. I get comments on the artwork. I get comments on the artists…. I think a common theme comes across in all of these paintings of warmth and a family bond that we as a company firmly believe," said DiMuccio.
