Neighbor News
Kreatures of Habit Taps Into Salt Lake City's Thriving Run Club Culture with Community Event
Michael Chernow joins Salty Run Club on July 18 as Kreatures of Habit celebrates the Sprouts launch of its DAILY BAR
Salt Lake City's growing run club culture is attracting more than local runners, it's drawing national wellness brands, like Kreatures of Habit, looking to connect with active communities in authentic ways.
On Saturday, July 18, celebrity chef, entrepreneur and wellness advocate Michael Chernow, founder of Kreatures of Habit, will join Salty Star Run Club for an 8 a.m. community run ending at 216 S. 700 E. The stop is part of a nationwide tour celebrating the retail launch of the brand's new DAILY BAR at Sprouts Farmers Market.
Instead of a traditional product launch, Chernow is partnering with local run clubs across the country, reflecting a broader trend of wellness brands meeting consumers where community already exists.
Find out what's happening in Salt Lake Cityfor free with the latest updates from Patch.
Following the run, attendees can sample the new DAILY BAR, which delivers 20 grams of plant-based protein, up to 10 grams of fiber and 3 grams of creatine monohydrate - all without the dreaded seed oils or sugar alcohols.
The event is free and open to runners of all experience levels.
Find out what's happening in Salt Lake Cityfor free with the latest updates from Patch.
Event Details
When: Saturday, July 18, 2026, at 8 a.m.
Where: 216 S. 700 E., Salt Lake City
Cost: Free