Sugar Shack Donut Shop Grand Opening Date Set in Alexandria

Sugar Shack donuts of Alexandria will celebrate its Grand Opening Saturday, Jan. 24 at 8 a.m. in a ribbon-cutting ceremony hosted at the shop by the Alexandria Chamber of Commerce and attended by Alexandria City Mayor William D. Euille and Chamber President and CEO John Long, according to a news release from the Chamber.

Sugar Shack’s official opening marks the start of regular business hours, as well as the Freebie o’ the Day. Each day, Sugar Shack will post a Freebie challenge on Facebook or Twitter to earn a free house donut. The donut shop is located at 804 N. Henry St. in Alexandria.

The challenge will ask customers to bring in a simple object, wear something in particular or perform a task such as reciting a poem. The Grand Opening Freebie will ask customers to post a “selfie” at Sugar Shack on their own social media feeds then show it to shop staff.

Virginia House Del. Rob Krupicka is owner of Sugar Shack Alexandria. Sugar Shack quickly became a Richmond favorite when it opened June 2013 and was named one of the 10 Tastiest Doughnut Shops in the USA by USA Today in May 2014. A Richmond colleague first introduced Krupicka to the donuts, and Krupicka began bringing them to his legislative office staff once a week.

“As I learned more about Sugar Shack’s philosophy and the way they run their business, I realized it was something I wanted to be involved with,” says Krupicka. “I saw such a diverse group of people coming into the shop, and everyone left with a smile.”

Sugar Shack donuts are produced exclusively by hand and the kitchen staff is given a lot of creative leeway to experiment and invent. The process requires much more staff than machine-made donuts. Since they are shaped by hand, each donut is a little different and the selection varies from hour to hour and day to day.

Customers can usually expect find some simple glazes, such as chocolate or strawberry made with real strawberries, as well as an ever-changing variety of more sophisticated tastes including maple, Chai tea, Port City Porter and many more. Toppings can include just about anything, such as coconut, peanut butter cups, crushed cookies, popular breakfast cereals, bacon and nuts. Because the selection varies so much, donuts are not labeled in the display case.

“The staff is happy to describe the donuts to customers. It’s part of the Sugar Shack experience to spend that time with the staff and get to know them,” Krupicka explains.

In keeping with the community focus of the shop, as well as Krupicka’s personal values, Sugar Shack Alexandria has partnered with Together We Bake to provide part of his kitchen staff. Together We Bake is a non-profit workforce training and personal development program for women in need of a second chance. Coffee is sourced from a local small-batch roaster. Even the shop’s location in Alexandria’s historic Parker-Gray neighborhood was chosen for its diversity and unique community character.

Sugar Shack’s hours of operation:

• Monday-Thursday: 6 AM – 10 PM
• Fridays: 6 AM – 11 PM
• Saturdays: 7 AM – 11 PM
• Sundays: 7 AM – 9 PM

Follow Sugar Shack on Facebook atwww.facebook.com/sugarshackalexandria or on Twitter at @NOVAdonuts.

Sign up for the Del Ray Patch newsletter!