Rita’s In Fairfax Adds New Mermaid Italian Ice Flavor For Summer

FAIRFAX CITY, VA — Rita’s Italian Ice & Frozen Custard in Fairfax is offering a new summer flavor with a bit of sparkle.

Mermaid Italian Ice, a bright pink flavor combining berry and marshmallow, is available at Rita’s locations nationwide from Monday, June 15, through Sunday, July 19. The flavor is topped with Unicorn Glitter and is being promoted as a summer treat for children and families.

Fairfax customers can find the new flavor at Rita’s, 10726 Fairfax Blvd.

The new Italian ice is also available in two specialty items. The Mermaid Gelati layers Mermaid Italian Ice with Rita’s Vanilla Frozen Custard and is topped with Unicorn Glitter. The Mermaid Ice Blender turns the berry-marshmallow Italian ice into a frozen drink, also finished with Unicorn Glitter.

“At Rita’s, we're always looking for ways to create joyful experiences that bring families together, and Mermaid Italian Ice does exactly that,” Carmela Hughley, senior vice president of marketing insights and innovation at Rita’s Italian Ice & Frozen Custard, said in a statement. “From its vibrant pink color and sparkling finish to its sweet berry and marshmallow flavor combination, this treat captures the magic and imagination of summer. We can't wait for guests of all ages to dive in and experience this enchanting new flavor for themselves.”

Rita’s signature Italian Ice is made fresh daily on-site and offered in a rotating selection from more than 80 flavors. The menu also includes Frozen Custard, Gelati, Concretes, Frozen Coffee, Blendinis, milkshakes and other frozen treats.

Customers can also use the Rita’s Ice app to earn rewards. New loyalty members can receive one free small Ice, Custard or Gelati after signing up, according to the company.