Sierra Harrisonburg Grand Opening

Sierra will is hosting a grand opening celebration Saturday, 11/14, featuring a ribbon cutting ceremony, branded giveaways, and more!

Sierra, part of the TJ Maxx Family of Brands, will open a store in Harrisonburg, Virginia in Spottswood Valley Square, offering high-quality active, outdoor, and lifestyle merchandise at great prices. Opening on November 14, the new location introduces a broad assortment of apparel, footwear, and gear designed to support movement in all its forms, from daily athletish activities like walking, running errands, or casual outdoor time to high-energy workouts and adventures.

Sierra helps enable a range of movement through quality brands, lower prices, and an ever-evolving selection of merchandise designed for discovery. Shoppers can find apparel, footwear, and gear at up to 20–60% less* than department and specialty store prices. With value and variety year-round, Sierra is helping make it easier for Harrisonburg shoppers to try new activities or stay active every day—whether it’s hiking in Shenandoah National Park or biking through the Rocktown Trails.

Sierra will open its doors to the Harrisonburg community with a grand opening celebration on Saturday, November 14 at 8 a.m. Festivities will include a ribbon cutting ceremony, Sierra-branded giveaways, and a hidden hang-tag activity featuring gift cards hidden throughout the store. With a seasonal assortment from leading brands, the store encourages exploration while delivering standout value for a wide range of activities and intensity levels.

“We are excited to bring Sierra to the amazing Harrisonburg community,” said Jill Tully, VP of Marketing at Sierra. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines. As the only off-price retailer dedicated to active and outdoor, we’re committed to making top brands and quality gear attainable at great value, so shoppers can feel confident and ready, no matter how they choose to move.”

GRAND OPENING INFO & STORE FEATURES

· Grand Opening: November 14, 2026 at 8 a.m.

· Store Location: 1790-64 E Market Street. Harrisonburg, VA 22801

· Plaza Details: Spottswood Valley Square

· Store Size: 19,100 sq Ft

· Regular hours: Monday – Saturday 9:30 a.m. to 9:30 p.m. and Sunday 10:00 a.m. to 8:00 p.m.

· Employment: Sierra is currently hiring new full- and part-time Store Associates in [City]. Visit jobs.tjx.com to learn more.