VIDEO: McLean's Hilton Worldwide Announces New Hotel Brand

Hate staying in cookie cutter hotels? Hilton Worldwide, based in McLean, announced Wednesday that it is launching a new hotel brand called Canopy by Hilton. Here are some of the elements of a Canopy hotel, the company laid out in a news release and announcement Wednesday:

• Great neighborhoods. Canopy by Hilton is the streetlamp of the neighborhood. We are all about being local, through design, food and beverage, art, and local know-how. No two Canopy hotels will be the same, and we know that’s what our guests want.
• Comfort and design. We take a people first approach to design. The energy from our great neighborhoods flows through our open, welcoming lobby space. This energy gives way to warm, inviting, and comfortable just-right rooms.
• More included value. We know our guests demand a more inclusive approach and surprising extras. So basic Wi-Fi and an artisanal breakfast are included, along with a local welcome gift and an evening tasting of local beer, wine, or spirits*.
• Our “positively yours” culture. With a “positively yours” service culture, hotel “Enthusiasts” will deliver a one-stop approach to front-of-house service.

The first Canopy by Hilton hotel in the area will be coming to Bethesda.

Learn more about Canopy by Hilton on Facebook, Twitter, and Instagram for live coverage of launch events and interviews with Hilton Worldwide executives as well as future property owners. Follow hashtag #PositivelyYours.