New Frozen Yogurt Shop Opens 1st GA Location

HIRAM, GA — Georgia is now home to TCBY's new frozen yogurt shop, and owners told Patch it is only the beginning.

TCBY is an acronym for "the country's best yogurt." Samuel Batt, who is the franchise owner and area developer for TCBY locations in Georgia and the Carolinas, has been involved with the brand since 2010 and opened his first shop in Charlotte, North Carolina.

The Peach State's first TCBY location is located at 5157 Jimmy Lee Smith Pkwy. in Hiram. Though the restaurant has already had a soft opening, its grand opening is planned for Saturday.

"We saw a great opportunity in Hiram. It’s a growing community with wonderful families, strong local businesses and a retail environment that makes it an ideal market for TCBY," Batt told Patch.

"We also recognized an opportunity to bring a familiar frozen yogurt destination to the area while introducing the TCBY brand to new customers. We believe TCBY offers something unique that complements the community and we’re excited to become part of the Hiram business landscape."

Since opening, familiar faces have become regular customers, which Batt said is a sign of greatness for TCBY.

"One of the things I love about this business is seeing families come in together, introducing their children to frozen yogurt, and watching customers get excited about all the different flavors and toppings," he said.

TCBY has a host of options on its menu, with at least 50 soft-serve flavors and 16 hand-scooped flavors of frozen yogurt.

Offerings consist of traditional favorites, low-fat, nonfat, no-sugar-added and dairy-free varieties. For the dairy-free options, almond milk and oat milk are used.

Customers can partake in the following flavors of soft-serve: bananas foster, roasty toasty marshmallow, butter pecan, cake batter, coffee, Italian tart, graham cracker, cookies and cream, New York cheesecake, peanut butter, salted caramel and more.

TCBY also sells the following sorbets: mango, orange, ruby red grapefruit, pink lemonade, strawberry kiwi and watermelon.

Fro-yo also comes hand-scooped in various options, including chewy brownie, chocolate chocolate, cotton candy, cold brew coffee, peanut butter delight, rainbow cream and sea salt caramel truffle.

To top it off, a number of fruits, candies, sauces and nuts are available.

TCBY also offers smoothies, milkshakes, cakes, pies, shivers, frappe chillers, cappuccino chillers, sorbet fizz, banana splits, sundaes and parfaits.

"One of the things that makes TCBY special is that everyone can create something uniquely their own," Batt said. "Whether you’re looking for a lighter option, something indulgent, or a combination of your favorite flavors and toppings, there’s something for you at TCBY."

The experience at TCBY is fresh and new during each visit, Batt said. His desire is that visits are memorable, and guests feel welcomed.

"Our goal is to provide consistently great products and an experience that makes people want to come back," he said.

To help further this goal, TCBY offers a loyalty program dubbed Froyo Club Rewards.

Club members can earn 10 points for $1 spent, and points can be redeemed for discounts and free frozen yogurt. Birthday rewards and promotional offers are also a feature of the program.

"It’s a great way to thank our loyal customers for continuing to support TCBY and give them even more reasons to come back," Batt said.

He does not want to simply work in the Hiram community but be a part of it. Batt said TCBY is striving to build relationships with local schools, youth sports organizations, charitable initiatives, businesses and community organizations.

"We believe supporting the communities where we operate is just as important as serving great products," he said.

There are future plans to establish 15 more TCBY locations in Georgia, North Carolina and South Carolina; but, for now, Batt said he is focusing on the Hiram store.

During Saturday's grand opening, guests can receive the first 5 ounces of frozen yogurt for free. There will also be more giveaways and raffles.

Batt said the store manager and team members are committed to crafting an excellent experience for customers.

"We’re a family-oriented business, and we want TCBY Hiram to be a place where everyone feels welcome," he said. "Whether you’re a longtime TCBY fan or someone experiencing our frozen yogurt for the first time, we invite you to stop by, try some flavors and see what we’re all about."

Hours of operation are as follows: noon to 10 p.m. Monday-Saturday and 1-10 p.m. Sunday.