Today Show Host Matt Lauer To Participate in "Cranksgiving" Food Drive

Photo: flickr.com

NBC Today Show host and Hamptons resident Matt Lauer will participate in the East Hampton leg of the first ever “Cranksgiving” Food Drive, accompanied by cameras to document the ride and aired on NBC.

The event will take place Saturday starting at 11 a.m. at the East Hampton Middle School on 76 Newtown Lane.

Participants will bicycle through a pre-arranged route, stopping at four different Hamptons grocery stores for opportunities to purchase non-perishable foods to be donated to the East Hampton Food Pantry.

Over the low-key, six-mile course, bicyclists can spend any amount of money purchasing items from a list of much-needed foods. Although it is not a race and participants have no minimum or maximum requirement of donated items, the first person to return to the finish line with all the listed items and accompanying receipts will be declared the “winner.”

The idea to bring “Cranksgiving” to the Hamptons was spearheaded by East Hampton native and Saunders & Associates agent, Eddie Lopez.

Footage captured by NBC cameras during the event will air on the ‘Today Show’ on Monday, Nov. 24.

To learn more, visit: http://www.HamptonsCranksgiving.com