Planet Fitness Opens in Poquoson

NORFOLK, Va. (April 9, 2026) – Planet Fitness – one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand – has opened its Poquoson club at 460 Wythe Creek Rd, Poquoson, VA 23662-1936.

Located in the former Farm Fresh space, the 23,472-square-foot facility offers the following amenities in a hassle-free, non-intimidating environment:

●Best-in-class strength equipment including free weights, expansive strength machines and plate-loaded bench presses, hack squats, and a seated calf machine

●61 state-of-the-art pieces of cardio equipment

●Functional training room including a turf for agility training

●Dedicated HIIT (high intensity interval training) area with air bikes and rowers

●Dedicated mobility and stretching space

●Black Card Spa^® for PF Black Card^® members withHydroMassage^® loungers, massage chairs, Recovery Loungers, and salon grade hybrid tanning beds

●Free WiFi

●TVs with wireless connections to all cardio equipment

“Planet Fitness Poquoson is designed to elevate the workout experience for all fitness levels,” said CJ Bouchard, CEO of Excel Fitness, one of the largest franchisees of Planet Fitness. “We encourage the local community to come check out this new club and see what our unique, non-intimidating and Judgement Free environment is all about.”

As a grand opening special, Poquoson members can join for as little as $1 down, with memberships starting at just $15/month — including flexible no-commitment options.

In addition to free fitness training, every Planet Fitness membership includes access to strength and brand-name cardio equipment and the free Planet Fitness App featuring hundreds of on-demand digital exercises. The balanced mix of cardio and strength equipment ensures members of all fitness levels have everything they need to meet their fitness goals, all in a comfortable, non-intimidating environment.

The PF Black Card® membership includes additional amenities, such as the ability to bring a guest every day at no additional charge, access to the Black Card Spa®, and access to 2,800+ Planet Fitness locations across all 50 states, among other benefits.

As Excel’s 18^th club in the Norfolk market, Planet Fitness Poquoson is open and staffed Monday through Thursday: 12 a.m. to 12 a.m., Friday: 12 a.m. to 9 p.m., and Saturday and Sunday: 7 a.m. to 7 p.m.For more details, visit www.planetfitness.com/gyms/poquoson-va or call(757) 274-0905.

For more information about Planet Fitness overall, visit www.PlanetFitness.com or follow on Facebook (www.facebook.com/PlanetFitness), Instagram (www.instagram.com/planetfitness) and TikTok (www.tiktok.com/@planetfitness).

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of December 31, 2025, Planet Fitness had approximately 20.8 million members and 2,896 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

About Excel Fitness
Excel Fitness is a leading Planet Fitness franchise group based in Austin with 175+ locations across Texas, Oklahoma, Arkansas, Missouri, North Carolina, Virginia, Tennessee, Georgia and Utah. An Olympus Capital Partners portfolio company, Excel Fitness has built a team culture that focuses on elevating the member experience by developing exceptional health clubs and delivering world-class customer service. The team is passionate about building communities through fitness and supporting its local markets through employment and memberships opportunities that positively impact lives. For more information, visit www.excelfitness.com.

About Olympus Partners
Founded in 1988, Olympus Partners is a private equity firm focused on providing equity capital for middle market management buyouts and for companies needing capital for expansion. Olympus is an active, long-term investor across a broad range of industries including business services, consumer products, healthcare services, financial services, industrial services, and manufacturing. Olympus manages more than $8.5 billion mainly on behalf of corporate pension funds, endowment funds and state-sponsored retirement programs.