Santa Cruz Trader Joe's Targeted By Anti-Mask Protesters Again

Protesters weren't able to make it inside the store this time, the Santa Cruz Sentinel reported.

How Reliable Is Your California Power Supplier?

See how well utility providers in the Santa Cruz area and across CA serve their customers.

Outdoor Retailer REI Co-Op To Open Santa Cruz Location This Fall

The 22,000 square foot location will open on Commercial Way and will continue to support local not-for-profits in the Santa Cruz community.

Santa Cruz Among 2021’s Best Paying Cities: U.S. News

If you’re in the market for a new or more lucrative career, these U.S. cities offer the highest number of best-paying jobs.

Santa Cruz Hotel Owner Could Face Bankruptcy: Report

Ashford Hospitality Industry has notified the SEC that it may need to file for Chapter 11 bankruptcy, the report said.

Bank Of America Funding Bolsters Santa Cruz-Area Charities

The financial institution gave $527,000 to such nonprofits as local food banks and youth groups in 2020, along with donations of PPE masks.

Santa Cruz Starbucks Stores Give Front-Line Workers Free Coffee

Starbucks will offer free coffee for all front-line workers through the end of 2020.

Bay Area Startup Flubs Thanksgiving Grocery Delivery

Good Eggs left customers scrambling on Thanksgiving after flubbing most of the 3,700 turkey deliveries and side dishes it had promised.

Santa Cruz Co. Businesses Get Free Placement In Local Directory

Think Local First membership has rolled out an all-new Local Business Directory to make it easy for area residents to "think local first."

Which Santa Cruz Business Is Best Of 2020? Nominate Your Favorite

Help us shine a spotlight on your favorite local business. Nominate them as a Santa Cruz Business of the Year.

Santa Cruz County's 29 Top Outdoor Dining Spots: List

Craving dinner with a view? Local tourism marketing agency Visit Santa Cruz County has compiled a list of some favorites.

County Film Commission Calls For Free Local Business Listings

Businesses which offer production crews services while filming in Santa Cruz County can be listed free of charge on the commission website.

Santa Cruz County To Award More Small Business Grants

More than $720,000 will be awarded through the Santa Cruz County Cares Recovery Program, which seeks to help those impacted by the pandemic.

Santa Cruz County Breweries Fundraise For Fire Recovery Efforts

Breweries from Santa Cruz to Watsonville collaborated to make the Santa Cruz County Strong beer, with proceeds benefiting fire recovery.

Santa Cruz County Spirit Halloween Store Opens

Want to hear something really spooky? That's right: Halloween shopping has already begun.

Get Financial Help After The CZU, LNU, SCU Lightning Complex

Tzu Chi’s Northwest Region is providing emergency financial aid as a direct result of the CZU, LNU, and SCU Lightning Complex Fires.

Small Business, Nonprofit COVID-19 Grants Available

Applications will be accepted through Sept. 15 for CARES Act funds.

Disaster Assistance For Santa Cruz County Homeowners, Businesses

Businesses, nonprofits and homeowners impacted by the recent wildfires are eligible for low-interest federal disaster loans.

Q&A: Nonprofit's Educators Press On Despite COVID-19 Concerns

Santa Cruz County nonprofit Walnut Avenue Family & Women's Center continues to serve the public through its early education services.

Visit Santa Cruz County Welcomes New Sales And Marketing Director

Chuck Ryder joined the VSCC staff July 13.

Santa Cruz County Launches Program To Endorse Safe Businesses

See a blue check mark in the window of your favorite business? It means the county endorses its public health and safety practices.

Q&A: Aptos Healer Of Humans, Animals Takes Sessions To Zoom

Local business Heartsong Animal Healing is switching things up after seeingbusiness drop off amid the coronavirus pandemic.

Support Santa Cruz's Black- And Brown-Owned Businesses

We're publishing a local directory of Black- and brown-owned Santa Cruz County businesses. Here's how to get listed.

County Provides Local Businesses With COVID-19 Toolkits

As prevalence of COVID-19 in the community increases, concern over workplace transmission among staff has increased.

Q&A: Newly Opened Pet Care Provider Fights For Her Business

Eileen Russell branched out on her own and started her business in January. And then the coronavirus pandemic hit.

Santa Cruz Companies Score Federal Coronavirus Contracts

Santa Cruz companies received more than $1 million from the government to help combat the coronavirus pandemic, ProPublica found.

These Santa Cruz Companies Got The Biggest PPP Loans

More than 87,000 California companies received loans, according to new data released this week. See how Santa Cruz businesses fared.

Odwalla, Juice Brand With Santa Cruz Roots, Shuts Down

Coca-Cola is shutting down the juice and smoothie brand Odwalla, founded by musicians in Santa Cruz more than 40 years ago.

Gateway Plaza GNC Store Closing For Good Due To Pandemic

The supplement chain filed for bankruptcy, and announced plans to close 27 California stores and up to 1,200 across the country.

400 Starbucks Could Close In U.S., Including In Santa Cruz

Starbucks could close up to 400 stores in the next 18 months, but open another 300 focused on quick pickups, USA Today reported.

24 Hour Fitness Files For Bankruptcy, Closes 130 Gyms

The Bay Area-based fitness club chain plans to close 130 gyms, including 13 in the Bay Area.

Santa Cruz County Nail Salons And More Can Reopen Friday

Santa Cruz County announced a slew of other personal care businesses have been given the all-clear to reopen Friday.

CrossFit Founder, CEO Resigns: 'I Created A Rift'

Greg Glassman has been replaced by Dave Castro, the company's former Director of the CrossFit Games and Co-Director of Training.

Santa Cruz County Great Plates Delivered Meals Program Extended

The program to serve older adults at greater risk for COVID-19 has been extended by another 30 days, the county announced Wednesday.

Santa Cruz County Hotels, Gyms, Bars And More Can Reopen Friday

A slew of new businesses have been given the all-clear to reopen this week Santa Cruz County. Also: Beach closures are extended.

Santa Cruz County Movie Theaters Can Reopen Friday

The state clarified Monday that movie theaters may reopen, with certain restrictions.

Abbott Square Market Reopens For Outdoor Dining

Abbott Square Market eateries will be open for patio dining, curbside pick-up and takeout, though the museum remains closed.

Santa Cruz Co. Businesses Reluctant To Reopen, Despite Approval

Santa Cruz County is the first in the Bay Area region to receive California's approval to reopen dine-in restaurants and hair salons.

24 Hour Fitness Seeks Loan Ahead Of Potential Bankruptcy Filing

The San Ramon, California-based company, could close gyms, The Wall Street Journal reported. There is a location in Santa Cruz.

Santa Cruz County Unemployment Soars To 17.4%

More than 2.3 million Californians lost work from March to April, newly released statistics show.