Nike's Massive 5-Floor SoHo Store Finally Set to Open

The store has been teased for quite awhile, but it finally opens on Nov. 11, according to their site.

LIVE STREAM: Puppies From Kill Shelter Up For Adoption in SoHo

A spotted pup, Lucy, was found pregnant and homeless in Louisiana a few weeks ago. Animal Haven was live with her and her tiny puppies.

Mars Is Coming to SoHo For a Few Days

The National Geographic Channel is bringing the Red Planet for Varick Street for a limited time only. Oxygen mask not included.

Google Opens Pop-Up Shop in SoHo to Sell New Pixel Smartphones

The website megapower is opening its first retail stores, for a brief time only, on Oct. 20.

Soho Pharmacy Charges 'Man Tax' to Make Statement About Gender Discrimination

The NYC consumer affairs department found women's products cost 7 percent more than men's products. This pharmacy reversed that for a day.

Cap'n Crunch Opens Pop-Up Shop in Conjunction with Kith

You have a month to go get your limited edition Cap'n Crunch cereal.

British Retailer Wolf & Badger Preparing to Open First US Store in SoHo

The up-and-coming British storefront for independent sellers will be expanding to the United States soon.

Karl Lagerfeld Bringing Fendi to SoHo's Greene Street

The top designer will join a host of other incredibly fashionable retailers on the trendy block.

Nom Wah Dim Sum Restaurant to Open Second Location in Nolita

Nom Wah Tea Parlor has been open in Chinatown for over 100 years, but Nom Wah Nolita will hit Kenmare Street soon.

Best Friends Progressing Toward December Opening of SoHo Animal Adoption Center

Best Friends Animal Society hopes to open its first New York City adoption center this December, and they're now hiring full-time staff.

Rebecca Minkoff Turns Greene Street Into Fashion Runway

The fashion designer will have a very futuristic show on Saturday outside her SoHo flagship store.

Want to Smell Like SoHo? Bond No. 9's New Perfume Gives You Your Chance

We're not exactly sure what SoHo smells like (rich people?), but you'll have a chance to smell like it this fall.

Five Best Weekend Brunch Spots in SoHo

Keep the mimosas flowing and the food coming at these five must-try SoHo brunch spots.

9-Year-Old Boy Calls Out Dangerous Intersection in SoHo

A boy who traversed the intersection of Kenmare and Lafayette Street everyday going to school made a video about the problem.