DJ Matoma uses Coachella billboards to raise awareness for Ukraine

In light of recent world events, inspirational Norwegian DJ and producer Matoma has decided to use this culturally impactful gathering as the platform for a truly meaningful cause.

Recently, Matoma had three consecutive billboards booked on the i-10 East freeway to Indio for Coachella, which hundreds of thousands of revellers drove past on their way through the desert. Originally intended for promoting his new music, with the tragic war continuing in Ukraine he’s decided to put them towards a more meaningful cause - raising funds and awareness for a fantastic charity called Music Saves UA. You can see what the billboards look like HERE in this drone flyover.

Music Saves UA is an organization providing humanitarian aid for those who need it most in Ukraine, started in part by organizers of another music festival - Atlas Festival - whom Matoma performed for in 2019. In response to the needs of the time, their nightclub is now converted into a humanitarian headquarters providing much needed supplies to those most affected by the war.

Best known for songs like “All Night” with The Vamps and “I Don’t Dance” with Enrique Iglesias, Matoma is also recognized globally for his charity work behind the music. He recently headlined Gravity Festival in partnership with EDM-juggernaut Proximity, using his performance to raise money for the Red Cross’ Ukraine Crisis Appeal, and matched the donations personally. His livestream broke past records for the festival and raised $10,000.00 USD in just 45 minutes.

As Tom (Matoma) says "Only a few years ago, I played at a festival called Atlas in Ukraine to a beautiful crowd of people, just like those attending Coachella this year. Those days of freedom are sadly gone for them, and now bombs rain down on their cities. These same people from Atlas Festival have converted their nightclub to a humanitarian centre, providing supplies and care for those who need their help. This is one of the most inspiring things I've seen and gives me much needed hope. This club was once filled with free, happy people, and now driven with a true purpose of goodness it rises to a new, greater purpose. This is the power of music and love."

Matoma recently teamed up with electronic dance-pop trio A R I Z O N A to release their heartwarming collaborative single, “Heart So Big,” written with A R I Z O N A’s longtime collaborator PJ Bianco as a love letter to his son with autism, which will also have an accompanying charity component related to Autism Awareness Month.

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