Donald Trump Puts Up $10 Million Into Campaign for Ad Buy

Donald Trump has made a last-minute $10 million cash from his personal accounts to his presidential campaign — a sign of a tangible commitment to his bid for the White House that many critics say had diminished with his drop in the polls.

The cash infusion will be applied toward a $25 million television advertising buy in battleground states, Trump campaign advisers told the Wall Street Journal. The donation to his campaign comes as polling in some key states has tightened.

According to Federal Election Commission reports released on Thursday, Trump had made no cash donations to his campaign in the first three weeks of October and spent just $31,000 in in-kind donations — a far cry from the average of $2 million a month he was spending after his nomination.

Trump raised just $28.9 million for his campaign in the last month, a fall-off from September, while Hillary Clinton ratcheted up her intake, bringing in $57.2 million. In terms of cash on hand, Trump has $16 million, compared to Clinton’s $62 million.

In fundraising emails sent out on Thursday, Trump promised to triple-match his donors' through Monday with no cap as he had done on previous appeals.

"With Hillary Clinton dominating the airwaves thanks to her huge contributions from liberal elites, AND all her media friends lying about me on TV all day, our final ad blitz needs to be huge," Trump wrote. "If you wait to contribute tomorrow, it will be too late, Friend. We need to buy more 30-second ad slots now."

In recent national polling, Clinton leads head-to-head match-ups against Trump, with the Democrat holding 47.3 percent support compared to 42.1 percent for the New York businessman, according to averages compiled by RealClear Politics.

Photo credit: Gage Skidmore via Flickr Commons