Virginia Targets Drugged Driving With New Statewide Cannabis Campaign

RICHMOND, VA — The Virginia Department of Motor Vehicles is launching its first statewide campaign focused on preventing cannabis-impaired driving, urging residents who use marijuana to "Relaxxxxx, Don't Drive High."

The campaign, which runs Aug. 10 through Sept. 7, uses the message that if cannabis is helping someone relax, they should stay home rather than get behind the wheel.

According to the DMV, cannabis can impair reaction time, lane tracking, motor skills and other cognitive functions needed to drive safely, despite the misconception among some users that it improves their driving ability.

Virginia recorded 233 drugged-driving fatalities in 2025, including 117 deaths involving cannabis, either alone or in combination with other cannabinoids, according to the agency.

"Impaired driving is illegal and dangerous, no matter the substance," DMV Commissioner Saundra M. Jack, who also serves as Virginia's governor's highway safety representative, said in a statement. "We want everyone to travel safely. If you use cannabis, please don't drive."

The campaign was developed after DMV research found many cannabis users consume the drug to relax. Officials tested the "Relaxxxxx" concept with focus groups before producing the campaign.

The effort will appear on television, social media, digital platforms, billboards and radio, and will also include banner planes flying over concert venues across Virginia with reminders not to drive while impaired.

DMV recommends planning a sober ride home, using a rideshare service or designated driver if impaired, preventing others from driving under the influence and always wearing a seat belt.