Robeks Launches Matcha Moments, a New Platform Bringing Bold Flavor to Matcha's Calm, Focused Energy
Crafted with new Supreme Matcha, three bold flavors deliver the antioxidants and steady, jitter-free energy matcha is loved for, without sacrificing the flavor Robeks is known for
Matcha has held its place in wellness rituals for centuries, and Robeks is giving guests a fresh, flavor-forward way to make it part of theirs. That's the idea behind Robeks' new Matcha Moments platform. Robeks, the go-to spot for creatively crafted fresh smoothies, juices, acai and smoothie bowls, artisan toasts and handheld bites, is introducing three new Matcha Moments flavors available in all stores beginning October 13. Built around Robeks' new Supreme Matcha, Matcha Moments are designed to give guests the calm, steady lift matcha is loved for, wrapped in bold, craveable flavor.
Matcha Moments arrives on the heels of Robeks' Glow Smoothies platform, adding to the brand's push toward lifestyle-driven wellness. Where Glow leaned into beauty and hydration, Matcha Moments taps into matcha's reputation as one of the most functional ingredients in wellness today that is valued for its naturally occurring antioxidants and for delivering sustained energy and focus without the agitation or crash one can get from coffee.
At the center of the platform is Supreme Matcha, a new premium matcha selected for its smooth, distinctive flavor. Robeks pairs it with bold fruit and flavor combinations that make matcha feel less like a wellness routine and more like a treat fans will crave. The three new Matcha Moments flavors are:
- Mango Matcha Moment with Supreme Matcha, mango puree, and golden turmeric syrup.
- Strawberry Matcha Moment with Supreme Matcha and strawberry puree.
- Ube Matcha Moment with Supreme Matcha and ube powder.
“Matcha has a reputation for calm, focused energy, and we wanted to build a platform that actually delivers on that while tasting incredible,” said Leslie Hutchinson, Kingstowne Robeks owner. “With our new Matcha Moments, Robeks fans will get the antioxidants and steady lift matcha is known for, in flavors bold enough to make it their new go-to.”
The platform arrives as matcha's popularity continues to climb, driven by consumers looking for beverages that offer more than a caffeine boost. Matcha naturally contains L-theanine, an amino acid credited with its calm, focused energy, alongside catechins, a class of antioxidants in which matcha is especially rich. Robeks designed Matcha Moments to give guests an easy, everyday way to work those benefits into their routine, no ceremony required.
In addition to Supreme Matcha, the platform introduces two new ingredients to the Robeks menu: golden turmeric syrup and ube powder, expanding the brand's flavor lineup and giving guests new ways to experience matcha beyond its traditional preparation.
Matcha Moments will be available at Robeks locations nationwide and through the Robeks Rewards app from October 13 through the end of the year.